**HOT OFF THE BLOG**⠀
What hashtags should you use? Are you using the right hashtags to grow your business?⠀
When sharing content on social media, we all want to get the most reach possible. Otherwise, we’re just talking to ourselves! That’s just silly. So, how can you use hashtags to get the most bang for your buck on social media?⠀
First, it’s important to understand that hashtags have two primary purposes:⠀
Categorization on social media is what’s really important, because when you use a hashtag, your content becomes searchable.⠀
Categorization = Searchability⠀
The main reason you’re using social media in the first place is to expand your audience and attract new followers, right? Hashtags expand the reach of your tweet, hook, photograph, or video beyond the people who already follow you. Anyone who is interested in the hashtag that you’re using can use it as a keyword to find you. So, using hashtags that people are actually searching for is the key to expanding your brand visibility.⠀
If your content isn’t searchable, then you’re only reaching the people who already follow you. So really, hashtags are essential to widening your audience.⠀
Emphasis = Limited Searchability⠀
Unfortunately, there’s a trap that entrepreneurs and businesses fall into with hashtags when they only use hashtags for emphasis. #thishashtagemphasizesmypoint ⠀
You may think that a hashtag is cute or funny, but the only people who will see these hashtags and be amused by them are the people who already follow you. I like to use the example of #BenBarkerforPresident . Sure, it’s mildly amusing, but it’s not helpful in building our audience; the chances of #BenBarkerforPresident catching on and becoming something that people would actually search for is close to zero. Unless you’re talking about something that’s related to a trending topic, creativity is less important in hashtags.⠀
Trending & Active Hashtags...⠀
Read the full blog post at:⠀
canadianmarketer .ca / hashtags⠀
Your mind doesn't know the difference between real and imaginary.
🛳️ Think abundance.
🏝️ Think success.
🌸 Believe in YOU.
"Whether you think you can, or think you can't, you're right." - Henry Ford
Numbers wont count, If we're not building a relationship with our followers.
You can build that relationship if youre relating these people as numbers and relating these people as number of followers just as some object. " Im gonna use them to make money" doesnt really matter in big scheme of things.
Every single person matters and you want to do your best to build a relationship with every single person and stop counting on numbers. Start making friends and start to get genuinely interested in people and try to help.
Building connection will bring engagement on your posts and will give you more traffic and conversion.